New Site Promotion Strategies – Learn the Latest Trends to Stay Ahead of the Internet Marketing Game

Internet marketing strategy is constantly evolving as advanced technologies emerge and marketers find new ways to reach their audience. In this article, you’ll learn about one of the latest trends in search marketing that you can apply to your website promotional efforts. Staying on the edge of Internet marketing trends will help you identify new ways to expose your website or product to your prospects and build the relationships needed to turn visitors into buyers.

Ning helps website owners bring their customers together

It’s no secret that social media sites such as Facebook and MySpace have forever changed the way people use the World Wide Web. Now website owners can capitalize on the popularity of these online communities by developing their own social network using Ning. For a small price, Ning allows websites to host a social networking platform within their existing domain. Users of the social network can create blogs, develop personal profiles, and connect with other people with similar interests.

Use Ning to add value to your webpage

Website owners can use this customized community-building tool to attract new visitors and keep existing traffic coming back. Today’s website users love the interactivity provided by social media. Incorporating a social network into your website will help you capitalize on this addiction, while developing a forum that you can use to reach your customers directly. Websites cannot charge users for access to the social network; however, they can incorporate a Ning network into their existing membership site as an added bonus for subscribers.

Brian G. Johnson’s 300 Internet Marketers Review

Web Marketer Brian G. Johnson

For those in the Internet Marketing domain, his name is well known as one of the most prestigious web marketers in the industry. Over the past ten years, he has successfully gained a large number of avid followers, who have followed his examples, and advice to build their Internet businesses. With his success as a niche, affiliate and Internet marketer, he is well respected as the author of individual coaching and mentoring courses he has provided over the past decade. Marketing courses such as Auto Content Cash, Commission Ritual, and last year’s highly successful Halloween Super Affiliate have helped thousands to achieve and surpass their personal online goals.

Brian G. Johnson is passionate about sharing his knowledge and experiences in the online domain with others. Taking strategies and clear understanding he has gained over the years, he has created user tutorials, pdf reports, and his legendary live webinars to lead others passionate about personal success under his tutelage, to learn and grow as he has with his own personal financial earnings empire, valued at over $500K in 2010 alone.

Throughout his marketing career, Brian G. Johnson has proven that only the best techniques and effective methods are worth using, and those are the ones he shares with others. Consistently in the top rankings among Web’s Top Forum’s such as the Warrior Forum, his marketing strategies and reputation have been confirmed by thousands of successful testimonials in regard to his teaching techniques and his powerful marketing methods.

Defining the 300 Internet Marketers Program

The 300 IM Program will give individual access to Brian and his personal marketing technique to 300 passionate members. With an in-depth mentoring and coaching program, Brian will lead members into his world of super affiliate marketing, sales and product formation. Beginning on April 29, 2011, those 300 will enter the world of Internet Marketing and be personally guided through the steps that earned Brian half a million dollars in 2010.

Choosing 300 Out Of Thousands

By limiting the membership to 300, Brian is ensuring that his strategies and methods are going to be pursued by those who are truly excited, as he is about this upcoming coaching and become his Spartan 300 success warriors!

Brian has over-delivered with every program he has ever introduced, and the 300 IM Program is no different. Those 300 will receive a membership that includes PDF reports and action guides, webinar series, tutorial videos, and personal insight by the leading web marketer of 2010.

Creating a distinctive program that is different from any ever offered on the Internet, Brian has ensured that 300 Internet Marketers remains an exclusive membership for those lucky 300. Remaining at the top requires being ahead of the game and this program takes members there for the following reasons:

  • The 300 Internet Marketers Program is an unparalleled 9 month mentoring program that will run from April 2011 through January 2012.
  • Providing a tutorial that will guide members to earning 6 figure income potential, by teaching them how to build mega online businesses through the 300 Internet Marketing Program.
  • Using the Program as the tool, Brian will guide members to becoming high level super affiliates, build massive mailing lists, create and sell their own products and/or services.

Brian G. Johnson has never failed to deliver on his promises with any courses, and 300 Internet Marketers will be no different. This could be the turning point of a lifetime for those lucky 300 Spartan Warrior members who take this course, and triumph in their own world of online business against their competitors in any niche or marketplace.

I hope that this review of the 300 internet marketers coaching program has been of benefit to you and will help you in making your decision before investing in this 9 month coaching/mentoring program.

Enough Already – How to Generate Home Based Business Leads Who Give a Damn

“One thousand leads a month minimum!”I didn’t think like that sounded like too big of a deal. After all he (my sponsor) was generating up to 5,000 leads a month. “If he’s doin’ 5,000 I know I can get at least 1,000.”Those were my initial thoughts.I came out of the gate SWINGING! Articles, videos, press releases, Twitter, Facebook, Squidoo, etc, etc.Anything that could get me traffic was something I was going to use. After all, if I was going to build a HUGE Direct Sales team I had better learn how to generate home based business leads.After 2 weeks I didn’t understand why I didn’t have 100 leads.A month went by and I really thought I was missing something…was I doing something wrong?It probably took me another 2 months to really begin to put the pieces of the entire puzzle together.You’re Doing It All Wrong!We are a part of the most amazing transformation of how Home based Business is done.We were tired of the Home meetings and Hotel gatherings. We quickly jumped online and began to build our brands and escape the world of the 97% who failed.Gone were the days of the 3 foot rule. No more nagging friends and family. And finally, I could go visit my mechanic without him fearing I was going to sell him something!But then it happened…On my journey to master how to generate home based business leads, I began to notice a pattern.People were nagging me about Business Opportunities.My inbox had turned into pitch fest Mania!These people may be from a different state, but they are definitely in my 3 foot circle!The very same reasons we had all flocked online…had followed us online!This One Breakthrough Changed The Game For Me…It doesn’t matter what you do, it matters most how you do it.So how are you going to do it?We know there are MILLIONS of people involved with Social Media. But only a small percent does wellWe know there are MILLIONS of people using Video Marketing. But only a small percent does well.The same can be said for every other strategy when learning how to generate home based business leads.If so many people are attempting but only a small percent succeed, what do you do?The Internet was going to solve the huge failure rate in the Home Business industry…right?Wrong! Anytime you try to move away from your problems something funny ALWAYS happens…you take YOU with you.The tools are different but the game is the same.So, to get you started generating more home based business leads…Here Are A Couple Things You Can Do NOW!· Get Prepared: I can’t explain how important this is. It’s said that if you want it to rain, you must first dig your ditches. Start thinking of your preparation as digging ditches. How much rain do you really want?When I say get prepared, I’m not talking about getting ready to get ready. I mean prepare for the FLOOD of business that is coming your way!What do you expect from the Super Star in your company?If you don’t offer the same, you won’t be in the game..So GET PREPARED!Being prepared ALWAYS leaves you with content. Content you can provide to your market because you’ve actually DONE it.Take for instance you are building a Top Tier Direct Sales Team.Wouldn’t it be helpful for you to develop some sort of team training? Of course it is!So do it…and DO IT NOW!!! Don’t get caught up in the “If I build a big team, then I’ll develop training.”This is the “If…Then” mentality and it SUCKSJust think, in a couple of weeks you can turn that team training into content.Maybe you did a great training about Article Marketing, or Social Media Marketing. You could turn that into a video and give it away as your Opt-in…you could do anything!Now you are offering PRIVATE TEAM TRAINING to the market…Now that’s valuable!Just remember, if you build it, they will come· Give ‘Em The Farm: I’m serious…give ‘em the best you’ve got.And no, the best you’ve got is not a watered down version of last night’s Webinar.If you really like the topic from last night’s Webinar you need to go out and put it to work. Then, come back and give honest feedback.Show some results (good or bad).Now the market KNOWS you’re in the gameI know, it sounds so boring. But, by doing this you have just done more than the other 97%.When in doubt, just ask yourself if you would click. Seriously, through the thousands of Tweets…the thousands of Facebook Posts and everything else you are drowned by. Who and what do you decide to read and listen to?I guess the better question would be WHY do you read or listen to their stuff?The answer is because you know you are always going to learn something from someone who is getting results!So Here’s The Big Bang TheoryWhen you can combine what was listed above (Get Prepared & Give ‘em The Farm) you will accidentally become a success.No, this isn’t Luck.Your constant preparation for more business has left you in a state of always DOING.Since you are always DOING you are constantly getting a result (good or bad)The more you do the better your result…and on and on and on until you actually know what you’re DOING.Now, you combine this with constantly Giving ‘em The Farm and you suddenly become the cool Dude or Chic who always has cool stuff anyone can use to get results.So there you have it, the Truth about How To Generate Home Based Business Leads. It’s far less of WHAT you do. More importantly is HOW you do it.

Home Based Business – The 3 Wrong Partnerships Which Cause People To Fail In Their Home Business.

In this home business industry, there is as high as 95% of people fail in it. There are many reasons to account for their failures, but here, I want to highlight the 3 wrong partnerships which cause people to fail in their home based business.1. Wrong Company To Partner With.Many home based business partner with a company and promote their products and services and earned an income throughout the sales of products and services. However, many people do not know how to evaluate a good company to partner with, and hence partner with a wrong company, which is doomed for failure.They did not choose a company with proven track record of at least 5 years. Yes, there are companies who have just started, and are doing very well in the first year, but they have a very high risk of failure as 80% of start-up companies fail in the first 5 years!They also did not choose a company with a consumable product that is highly demanded by the market. A consumable product will allow you to receive repeat purchases after the initial sale, and guarantee you income as long as there are customers buying them. If your product is not consumable and highly demanded, you would have a hard time finding customers, and you are unemployed until your next sale!2. Wrong Team To Partner WithA team is really important to ensure success in the home based business. We all know that you can get more things done in a team. A good creates team synergy and helps each other to succeed. However, many people do not work in a team, or partner with a wrong team of people.They make a mistake of partnering with a team who doesn’t share a common interest or goal in their business. An example would be that a team doesn’t encourage their members to use the internet to market their business. However, we all know that the internet is a very useful tool to build the home business! But if your team doesn’t support your internet activities, you will find yourself struggling and hating your team for not supporting you.Choose a team which shares the same vision as you and supports what you do in your business. If you are in conflict with your team, it is then time to build your own team, or partner with a team which matches your values.3. Wrong Mentor To Partner WithMentors are really important for any success to be created, be it in the home based business industry or other industries. However, people chose to work with the wrong mentors! Just like a team, you got to work with mentors who matches your value and commits to your success!You would also want to partner with mentors who walk their talk. You want to partner with mentors who have done what they want to ask you to do, and not just know how to instruct people. A mentor which upholds high integrity is important too, and strong foundation of trust will guarantee success in the long run.With the 3 wrong partnerships revealed here which are made by most home entrepreneurs, you now know what are the 3 right partnerships to create too. 

Tips For Starting a Successful Home-Based Business

Home-based businesses are very common all over the world. People who have passion and the right tips can realize their dreams and build a business that will succeed. For anything to stand there must be a strong foundation and when you wish to start your very own home-based business, your preparation will underpin most of your successes. This article will shed more light into some of the major things you should consider to get your business idea off the ground.YOUR PRODUCT it is extremely crucial to take time before deciding which business you want to get into. This is because your decision will determine the life and quality of your home-based business. There are several pointers that will help you make a decision. First, have a passion for the product. You must have a personal attachment to the product or service you are going to offer. Also, you need to have plenty of knowledge about the product. Before choosing, you need to undertake research and find out what kind of markets are available for your product. You need to be prepared; most people fail because they rush into ideas and never take time to consider all the aspects.A BUSINESS PLAN after you have an idea about the product or service you are going to be dealing in, it is time to draw up a plan. Many who venture into home-based businesses might think that it takes a professional to really make all the projections. They could not be more wrong. The truth is, you just need to consider all your expenses and determine the kind of revenue you will expect. This will give you some idea about how you are going to reach profitability and hopefully progress from there. All the aspects of your business must be included in your plan. Keep in mind that all businesses are unique and you will need to be accurate in your plan a you create the blueprint towards achieving your business goals.INTERNET APPEAL since we are living in a global village, it is absolutely necessary for you to consider online appeal with regard to your home-based business. This way, you will undertakes all research for products easily as you discover new ways to get word out there through the power of the Internet. Statistics show that taking your business online literally opens limitless doors and in turn helps your business earn more profits.COMMITMENT as an entrepreneur is important. Your commitment needs to surpass all others. You must be available to work on your business on a daily basis. It takes lots of work and commitment to speak of profits. You will learn this through experience. Great success will come from doing the extra ordinary and going the extra mile to attract profits. If you have a job and are working on the home-based business part time, it is crucial for you to be consistent with your schedule.ALWAYS BE ON YOUR TOES you must be ready to change with changing times. Over and above this, you must try and bring in new ideas for your home-based business. In other words, never settle because you can always strive for another level. This is a sure way to mark your way to the top. Be on the look out for enhancements in the way you deliver your products and services. However, do not loose focus on reality. Let your business plan direct you and you will definitely enjoy longevity of your home-based business.

Small Business Internet Marketing Keys To Success

There are really two secret keys to success in small business internet marketing. And if you don’t do them, you can pretty much forget about ranking your small business website on Page 1 of Google. It’s not just about building web sites and expecting people to get interested. Generating prospects for your small business through internet marketing will only work if you work on ranking your small business website articles on a regular basis. And I stress ‘regular basis’… it’s not a one-time effort.

‘Keywords’ – The FIRST Secret Key To Getting on Page 1 of Google

The key to any successful small business internet marketing nowadays is the careful choice of keywords for your articles. Choosing the wrong keywords is the No.1 reason why your small business website is not ranking on Page 1 of Google. You’ll never become successful if your keywords attract millions of searchers. If you sell shoes, there is no way you can go head-to-head with or any other huge company in the shoe business. You’ve got to look for a much smaller “niche” in the entire shoe industry.

For example, maybe you can use the keywords, “pink stilettos”. These keywords called “long tail keywords” or “keyword phrases” will immediately get you further up the search engines than by simply using the word “shoes”. Google’s Keyword Tool is ideal for newbies to find underrated phrases or long tail keywords.

By entering the phrase “pink stilettos”, Google will tell you how many searches were in the past month for that phrase, both globally and in the U.S. If you would like to conduct much more in-depth keyword research, there are a number of other programs you can buy. We use Market Samurai as our primary keyword research tool personally so we do not waste any of our time going after keywords that we have zero chance in ranking for in Google.

Now once you have done your keyword research for your small business internet marketing, you’ll have to pay attention to the results it returns and pick which keywords you will be targeting for your articles. If a keyword returns around five thousand searches a month locally, that is actually perfect. Whether you use local or world search numbers is dependent upon the product you are promoting. The No.1 goal is to be on Page 1 of Google or the other search engines. It will take lots of endurance and some work to get there, but the reality is… that is where the money is.

Remember, if you are NOT on Page 1, then all of your efforts is really just a waste of time.

Google likes regularly updated web sites. So for your small business internet marketing, you’ll have to constantly update your website articles to be Google friendly.

So it is vital to your small business internet marketing efforts for you to continuously improve your skills in writing 500-word articles. Here’s a tip on writing your articles… your article should be rich in keywords, but too much will actually hurt your rankings. Your keywords should be used within the first and last paragraphs of the article and should be found at least once every hundred words within the body of the text. About a 1%-2% keyword density ratio is just about right.

Now there is a second major key you really need to implement in order to succeed in ranking on Page 1 of Google. And many small businesses do this the wrong way, and unknowingly they sabotage all their small business internet marketing efforts. I discuss this 2nd key in more detail in my blog. Just click on the link in the resource box section below… see you there!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.